The deepest metaphors in a culture aren’t recognized as metaphors at all.Metaphor often obscures certain points and forces logical jumps – “argument is war” may blind us to cooperative possibilities.Some subtle examples that influence our language and thinking – control is up, time is a moving object, mind is a machine.Some examples of power metaphors in the English language Argument is War Time is Money.Metaphors play an enormously important role in our conceptualization of the world around us, so much so that we are often blind to it – language –> thought process, influences what we do and perceive.We have found that such principles are often metaphoric in nature and involve understanding one kind of experience in terms of another kind of experience – this suggests that understanding takes place in terms of entire domains of experience and not in terms of isolated concepts The general principles involve whole systems of concepts rather than individual words or individual concepts. We view language as providing data that can lead to general principles of understanding.
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